- Australia's largest state hits record-high COVID-19 cases despite weeks of strict lockdown. 'It's a tinderbox ready to explode,' one official said.
- eToro says crypto made up 73% of trading commissions in the last quarter, as retail customers dived in
- A flight attendant says she was too exhausted to report a passenger who shoved her when a flight was overbooked: report
- US jobless claims climb for first time in 5 weeks, to 353,000
IN THE 1960s and 1970s, the Montgomery Ward’s department stores offered something called the Wendy Ward Charm School for teenage girls.
Once a week the girls would meet in a room above the department store and, according to a WWCS graduate, ”spend a couple of hours learning how to paint our nails, walk and sit with good posture and conduct ourselves like ladies”.
The classes would end with a fashion show.
Each attendee received a handbook.
The advice is dated. Like this image below, informing young women that it isn't just about what you say but "how you sound".
Kari Martin-Rollins
Here, the handbook reminds a young woman that it's her unique characteristics that make her appealing (ahem, to men.)
Kari Martin-Rollins
Kari Martin-Rollins, 25, recently posted some of these photos on Facebook and allowed Business Insider to post the snaps she took of the handbook.
Martin-Rollins writes:
When my mom was a little girl, she briefly attended [Wendy Ward] charm school, which was apparently more of a norm in the 1960s. She just came across her manual from this programme, and we both got a kick out of going through it.
Here is a page about developing 'feminine appeal', copyright exactly 50 years ago.
Kari Martin-Rollins
We dug through the photos Martin-Rollins sent us and found some of the best pages with the most dated advice, like the section on "how to talk to boys".
It reads:
If you saw a movie and you liked a movie, say 'I liked the movie, but I'm not sure I understand all they were trying to say.' This gives him a chance to be very manly and explain things to you.
"Also, don't forget to help boys by making them think you're impressed by them!"
Kari Martin-Rollins
Trying to lose weight? The handbook regards you as a "dumpling."
"Learn to love the foods that make you pretty," it helpfully tells the reader.
Kari Martin-Rollins
Not so fast, "string beans". There are tips here for you, too.
You get to eat bread before you fall asleep.
Kari Martin-Rollins
"Don't telephone a boy — even if he asks you too. This is sure 'social' suicide," the handbook says.
Kari Martin-Rollins
Standard etiquette rules are offered:
Kari Martin-Rollins
As well as a page called "Your Legs And You".
Kari Martin-Rollins
The book suggests pinning back your ears if you have big ears.
Kari Martin-Rollins
There's also this great section on getting a date. The advice starts out somewhat timeless, stating men aren't that different than women emotionally — we all want to be loved.
Then you get down to the bottom of the page.
In all caps: "DON'T DIE AND DON'T GO STEADY. EITHER ONE WILL TAKE YOU OUT OF CIRCULATION."