THE AVERAGE IRISH consumer will spend about €227 shopping for Christmas gifts online this holiday season, new research has estimated.
Figures published by Visa Europe this morning said it expected Irish customers to spend a total of €420 million online on gifts in the run up to December 25.
Conor Langford, vice-president of Visa Ireland, said the payments company expected this Christmas to set a new record for online shopping because of continued take-up of internet shopping.
“With Irish consumers now using a multitude of devices such as smartphones and tablets to buy from the internet, people are more comfortable than ever shopping online,” Langford said.
“In fact by 2020, we expect half of all Visa transactions to be made on a mobile device.”
The body also expects worldwide holiday shopping to peak on Monday 10 December, with €585 million spent by Visa card holders that day alone.
European Visa holders are expected to complete about 7,000 transactions every minute, as more customers opt to shop online for convenience and value.
Visa said €1 of every €8 spent in Ireland last year was spent on a Visa card, making its data a reliable barometer of trends in Irish consumer spending.