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IRFU cut prices, introduce family tickets for 2012 Six Nations

With the country riding a rugby wave, the IRFU has announced ticket details for next spring’s Six Nations.

Image: ©INPHO/James Crombie

THE IRFU HAS reduced prices and introduced family ticket packages in an attempt to pack out the Aviva Stadium for next year’s Six Nations internationals.

Both of Ireland’s home games this season were complete sell-outs with 51,000 punters filling the Dublin 4 ground for the crunch ties against France and England.

With Wales, Italy and Scotland due to visit Dublin in the spring, attendances are expected to drop slightly, but organisers hope that their new pricing packages will get fans through the turnstiles.

Alongside a blanket reduction in prices, the tickets for each of the three games have been priced according to the fixture’s profile.

Prices range from €105 for premium level to €20 for category four restricted view for Ireland’s tournament opener against Wales on 5 February; €75-€15 when Italy are in town on 25 February; and €90-€17.50 for the Scotland game on 10 March.

Family tickets admit one adult and one child and will cost between €82.50 and €45 depending on the fixture and the seating area.

The IRFU also confirmed this morning that it is bringing an end to the ticket bundling policy which required branches to buy tickets for the autumn internationals in order to retain their Six Nations allocations.

Instead, each branch’s allocation for the 2013 Six Nations games — when England and France return to Dublin — will be based on the lowest number of tickets taken up by the branch for the games against Wales, Italy and Scotland.

“Our ticketing strategy in August saw huge crowds coming to the Aviva Stadium,”  IRFU Commercial and Marketing Committee Chairman Pat Fitzgerald said today.

We feel that with the value on offer, there will be three full houses for the games against Wales, Scotland and Italy next year.

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