A MEXICAN FOOTBALL team has decided to put players’ Twitter handles, rather than their names, on the back of jerseys.
In addition, the jerseys for Club de Fútbol Jaguares de Chiapas (los Jaguares) also feature the players’ numbers and the Twitter handler of the club’s sponsor, @CervesaSol.
A statement from Chiapas’ official website read:
“Conscious of the age we live in, where we can all stay in touch through the Internet no matter how distant, Jaguar launched a campaign and carried out various activities linked to Twitter.“In football as in life, 140 characters are enough to decide which side you’re on.”
The club was only founded in 2002, however they have enjoyed rapid success, while increasing the capacity of their stadium from 6,000 to 31,100 since their formation.
