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SNAPCHAT AND THE National Football League (NFL) have announced a new two-year partnership, which includes the first ever sports channel for the app’s ‘Discover’ tab.
The extension of the pair’s existing deal will see Snapchat broadcast highlights from every single game next season within its Live Story feature.
As part of the new deal, the NFL will piece together a series of Snaps from fans and on-the-ground reporters to give users an exclusive behind-the-scenes look at all 256 regular season games.
The agreement also extends to the playoffs and next year’s Super Bowl.
The new deal will also see NFL become the first sports league with a “Discover” channel, where content from publishers such as Vice, MTV and Cosmopolitan appears in the app.
Other major sports leagues, including the MLB, NBA, and PGA, also have Live Stories partnerships with Snapchat, which also has a deal with NBC Universal to feature content from the upcoming Rio Olympics.
Snapchat also plans to produce specific Geofilters — images users can apply to their snaps when they are in a specific location — for all 32 NFL clubs.
Last week, Twitter announced it had also cut a deal with the NFL — as well as Major League Baseball and the National Hockey League — to livestream games and behind-the-scenes content.
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