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Dublin: 16 °C Tuesday 4 August, 2020

#ASAI

# asai - Thursday 30 July, 2020

From TheJournal.ie Complaint against topless influencer's ad for cocktails upheld due to alcohol laws and 'suggestive sexual content' Upheld

# asai - Wednesday 29 July, 2020

From TheJournal.ie Advertising body defends decision to ban 'offensive' Tampax ad ASAI

Advertising body defends decision to ban 'offensive' Tampax ad

The ASAI said that the vast majority of complaints came from women.

From TheJournal.ie 'Offensive' tampon ad banned after ASAI received 84 complaints Tampon Trouble

'Offensive' tampon ad banned after ASAI received 84 complaints

The ASAI upheld complaints that the ad contained general offence, but not that it was demeaning to women or had sexual innuendo.

# asai - Wednesday 29 April, 2020

From TheJournal.ie Influenced: ASAI records spike in complaints about health and beauty ads Advertising Standards

Influenced: ASAI records spike in complaints about health and beauty ads

The sector received the most amount of complaints last year.

# asai - Tuesday 17 December, 2019

From TheJournal.ie MCD told not to advertise tickets 'from' a certain price unless it can show there are a reasonable number available Ad Watchdog

MCD told not to advertise tickets 'from' a certain price unless it can show there are a reasonable number available

A complaint had been made about a 3Arena event with a ticket price listed as “from €51 incl booking fee”.

# asai - Tuesday 26 November, 2019

From TheJournal.ie Social media ads for pizza and donuts targeted as Irish Heart Foundation takes aim at 'junk food marketing' Junk Food

Social media ads for pizza and donuts targeted as Irish Heart Foundation takes aim at 'junk food marketing'

Complaints made by the Irish Heart Foundation regarding numerous adverts have been published by the ASAI.

From TheJournal.ie Complaints claiming Paddy Power advert was 'anti-English', 'offensive' and 'racist' upheld Paddy Power

Complaints claiming Paddy Power advert was 'anti-English', 'offensive' and 'racist' upheld

The advertisement in question ran as part of a Paddy Power branded Six Nations Campaign.

# asai - Friday 6 September, 2019

From TheJournal.ie Two complaints against online bank upheld over offensive use of word 'bulls**t' in ad campaign ASAI

Two complaints against online bank upheld over offensive use of word 'bulls**t' in ad campaign

Complainants considered references to the word to be offensive and unnecessary.

# asai - Thursday 5 September, 2019

From TheJournal.ie Toyota hybrid campaign falls foul of ad watchdog after misleading cost-saving claim Complaints

Toyota hybrid campaign falls foul of ad watchdog after misleading cost-saving claim

No indication was given in the advertisement that the amount of money saved by purchasing the car was variable.

# asai - Tuesday 20 August, 2019

From TheJournal.ie Watchdog to review use of term 'unlimited' in phone plan advertising Ads

Watchdog to review use of term 'unlimited' in phone plan advertising

The ASAI said new guidelines will help to ensure certain marketing terms are not misleading to consumers.

# asai - Wednesday 26 June, 2019

From TheJournal.ie Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules ASAI

Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules

A complaint about a radio ad for the newspaper was made to the ASAI.

From TheJournal.ie Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld ASAI

Complaint of 'racism' against Wexford shop whose owner painted his face black for advert upheld

Smyths Homevalue shared the video on Facebook to promote Black Friday last year.

# asai - Friday 26 April, 2019

From TheJournal.ie 'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI ASAI

'Encouraging an unhealthy amount of eating': Cadbury Creme Egg hunt complaint rejected by ASAI

A woman reported two Facebook posts relating to the Creme Egg Hunting Season.

# asai - Thursday 25 April, 2019

From TheJournal.ie Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption Largo Foods

Tayto fall foul of ad rules for Facebook posts encouraging excessive consumption

One of the offending posts featured a sharing pack of Mighty Munch and a message from a “sound spud” who said he would not be sharing.

From TheJournal.ie Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead' Pets

Complaint upheld after Aer Lingus advert about cost for pet travel 'likely to mislead'

The ASAI determined that the advertisement should not reappear in the current format.

# asai - Thursday 7 March, 2019

From TheJournal.ie Irish influencers 'must have evidence' to back up their Instagram claims about wellness products Guidelines

Irish influencers 'must have evidence' to back up their Instagram claims about wellness products

One influencer claimed that a gut-health product stopped their irritable bowel syndrome.

# asai - Thursday 28 February, 2019

From TheJournal.ie Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post Media And Marketing

Beauty chain Sisu fell foul of advertising rules for publishing a 'misleading' Instagram post

Pat Phelan’s cosmetic clinic company ‘strongly repudiated’ a complaint about a social media post.

# asai - Tuesday 18 December, 2018

From TheJournal.ie Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules Controversial Package This post contains videos

Dealz ad featuring 'Harry the Hunk' filling a dishwasher falls foul of ad rules

Dealz argued the ad was evocative of the Diet Coke window cleaning ad.

# asai - Monday 17 December, 2018

From TheJournal.ie Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice Brunch

Complaint upheld after 'bottomless bubbly' turns out to be fermented pear juice

The offending ad featured a bottle in an ice bucket and two champagne glasses containing “a yellow toned liquid”.

# asai - Wednesday 31 October, 2018

From TheJournal.ie Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI Bia Belle Beauty

Beauty website's claim that mink-hair eyelashes were made 'cruelty free' found to be misleading by ASAI

Four people complained to the authority that it was impossible for hair from a mink, a wild animal, to be obtained without cruelty.

# asai - Tuesday 30 October, 2018

From TheJournal.ie Watchdog upholds five complaints against Eir over misleading ads Fine Print

Watchdog upholds five complaints against Eir over misleading ads

One of the ads failed to make clear that it extended the length of broadband contracts and increased the price.

From TheJournal.ie Complaint against breast massage ad upheld after it claimed to reduce risk of cancer ASAI

Complaint against breast massage ad upheld after it claimed to reduce risk of cancer

The text also claimed that a breast massage could increase the size of breasts and prevent sagging.

# asai - Thursday 30 August, 2018

From TheJournal.ie Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night False Advertising

Complaint upheld after Santa no-show at Donegal nightclub's 'misleading' 99c drinks night

The complaint was lodged over a Facebook ad for a ‘Snow Rave’ in The Pulse Venue in Letterkenny.

From TheJournal.ie Complaints over Donegal nightclub's '19th Hole' billboard upheld after 'grave and widespread offence' Bottom Of The Barrel
From TheJournal.ie Complaint upheld over Ryanair ad that 'promoted excessive drinking' Leaving Cert

Complaint upheld over Ryanair ad that 'promoted excessive drinking'

Complainants thought the advert “encouraged drunken behaviour”.

# asai - Thursday 5 July, 2018

From TheJournal.ie There's been a huge surge in complaints about how Irish 'influencers' plug products Media And Marketing

There's been a huge surge in complaints about how Irish 'influencers' plug products

Over 100 objections have been made to the ads watchdog about social media stars and bloggers.

# asai - Tuesday 26 June, 2018

From TheJournal.ie Complaint upheld about Irish blogger's 'misleading' Instagram image First Case

Complaint upheld about Irish blogger's 'misleading' Instagram image

Rosie Connolly used a photoshopped image to promote a Rimmel product.

From TheJournal.ie Vodafone TV ad about boy meeting mum's new partner received numerous complaints Daddy Issues

Vodafone TV ad about boy meeting mum's new partner received numerous complaints

The ASAI received 15 complaints about the TV advert because it “lacked information on the whereabouts of the boy’s biological dad”.

From TheJournal.ie Kia ordered to change ad which showed man jumping off cliff while screaming Car Ad

Kia ordered to change ad which showed man jumping off cliff while screaming

The complainant said it could be construed the man was trying to take his own life.

# asai - Sunday 29 April, 2018

From TheJournal.ie Health and beauty ads attracted the most complaints to the watchdog body last year Misleading

Health and beauty ads attracted the most complaints to the watchdog body last year

The total number of complaints increased nearly 60% last year.

# asai - Saturday 14 April, 2018

From TheJournal.ie When is an Instagram post an ad? Advertising body wants to clear up confusion Influencers

When is an Instagram post an ad? Advertising body wants to clear up confusion

The ASAI held an event this week for bloggers and influencers.

# asai - Wednesday 7 March, 2018

From TheJournal.ie Groupon rapped on knuckles for 'misleading' exclusive beauty product deal Advertising Standards

Groupon rapped on knuckles for 'misleading' exclusive beauty product deal

The coupon company issued an offer for a beauty ‘mystery gift’ which failed to specify how many items a customer would receive.

# asai - Tuesday 6 March, 2018

From TheJournal.ie Complaint partially upheld about 'Despicable Me' Sky ad Broadband

Complaint partially upheld about 'Despicable Me' Sky ad

The ASAI also upheld a complaint against Lidl in relation to a competition it ran.

# asai - Monday 18 December, 2017

From TheJournal.ie Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1 ASAI

Slap on the wrist for Eir after it misleadingly advertised sports channel bundle for €1

In order to avail of the €1 add-on deal, customers would have to purchase a broadband and TV bundle.

From TheJournal.ie Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised ASAI

Complaint upheld after UCD student asked to pay almost €500 more in fees than advertised

Outdated fee information had been listed on UCD’s School of Medicine website.

# asai - Saturday 23 September, 2017

From TheJournal.ie Complaint about 'misleading' online ad for Cork IVF clinic upheld ASAI

Complaint about 'misleading' online ad for Cork IVF clinic upheld

A complaint about a radio ad for the same clinic was also upheld.

# asai - Friday 22 September, 2017

From TheJournal.ie Bank ad ordered to be changed after child shown wearing puffy jacket in car seat Car Trouble

Bank ad ordered to be changed after child shown wearing puffy jacket in car seat

AIB was found to be in breach of the advertisers’ code.

# asai - Thursday 21 September, 2017

From TheJournal.ie Watchdog rules against Nissan ad that showed sister standing up to brother's bully Ads

Watchdog rules against Nissan ad that showed sister standing up to brother's bully

It did not, however, find the ad was gender stereotyping or that the images were inappropriate.

# asai - Friday 28 July, 2017

From TheJournal.ie There's been a surge in complaints about Irish 'influencers' plugging products Backlash

There's been a surge in complaints about Irish 'influencers' plugging products Exclusive

Three times the amount of complaints have been received so far in 2017 compared to all of last year.

# asai - Friday 21 July, 2017

From TheJournal.ie The UK is cracking down on gender stereotyping in adverts - what about Ireland? Equality

The UK is cracking down on gender stereotyping in adverts - what about Ireland?

A report was released this week calling for stronger regulation of adverts in the UK.

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