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Behind the scenes: Fenno's 8 simple steps for the perfect transfer deadline day’s very own Jim White shows you how it is done.
Jan 31st 2013, 8:36 PM 1,334 0

MANY HAVE TRIED but few have mastered it. Reporting on transfer deadline day is a fine art — just ask Sky Sports News how they keep that yellow ticker moving along and how they managed to get so many well-connected sources in the first place.

Our very own Jim White, Paul “Fenno” Fennessy, takes you behind the scenes on the action at HQ today.

Step 1: Be prepared

Before you even think of doing anything else, catch up with the latest gossip. We’d normally suggest the sports pages but you never know when reading up on Yvonne Keating might pay dividends.

Step 2: Be alert

Drink coffee. Lots and lots of coffee.

Step 3: Fix up, look sharp

This is the most important part of the day. If you get the tie wrong, Beckham will be swanning down the Champs-Elysees before your deadline day “sources” even think about picking up the phone.

Step 4: Roll that window down

Do you think Christopher Samba would be a QPR player tonight if Harry Redknapp drove around all day with his window rolled up? Don’t be silly.

Step 5: Make an entrance

Don’t slink into the office sheepishly — make sure everyone knows that the lord of transfer deadline day has entered the building. Having your own theme tune will make you sound like a boss.

Step 6: Stay connected

Landlines, Smartphones, iPads, Totalizers — you name it, Fenno’s got it. You never know when, or how, the sources will choose to get in touch.

Step 7: Hook up the fax machine

Everybody knows that you need a fax machine to get the last-minute deals done. Fire it up once the clock hits 11pm and keep track of the late, late drama.

Step 8: Sleep

Fenno’s only pretending to be asleep here. There’s still plenty of work to be done this evening and you can follow it all in the deadline day liveblog.

LIVE: Premier League transfer deadline day

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