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Explained: why Celtic will wear jerseys with the Tipperary Water logo this afternoon

Celtic switch jersey sponsor for their Champions League clash in Kazakhstan.
Aug 20th 2013, 3:06 PM 21,927 43

CELTIC’S JERSEYS FOR their Champions League play-off this afternoon are bound to become something of a collector’s item.

The Glasgow giants will wear the “Tipperary Natural Mineral Water” logo for their first-leg clash with Shakhter Karagandy (kick-off 4pm BST).

Cider brand Magners are the club’s usual shirt sponsor but due to Kazakhstan’s restrictions on alcohol advertising, Celtic are not able to wear the jersey for the game in the Astana Arena.

In the past teams have chosen to wear sponsor-free kits to avoid breaching the advertising ban.

But instead of leaving the valuable jersey space blank, Celtic have switched to Tipperary Water which is owned by the same parent company as Magners, the C&C Group.

“Due to restrictions on alcohol promotion in Kazakhtan, the Celtic shirts will carry the logo of ‘Tipperary Natural Mineral Water’ rather than main shirt sponsor, Magners,” a statement from Celtic read.

“Tipperary Natural Mineral Water is owned by C&C Group, owners of Magners Cider.”

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