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Michael Jordan remains one of sport's top earners

The ex-NBA star hasn’t thrown a basketball competitively for eight years but is ranked the second highest earner in sport.

Image: Cathleen Allison/AP/Press Association Images

- Reproduced with permission from Business Insider

IF YOU’VE JUST had to root under your cushions to afford a night out, look away now… ex-NBA star Michael Jordan is still the second highest-paid athlete in the world, eight years after retiring from the world of basketball for the third time.

According to Forbes, the American has earned an estimated $60 million over the last 12 months through a series of endorsement agreements and businesses that he owns, and is only topped in the rankings by former world number one golfer Tiger Woods.

Amazingly, that same tally of $60 million is a higher figure than what Jordan brought in through endorsements at the height of his career ($50 million) and is down, in part, to the success of Nike’s ‘Jordan Brand’ – which enjoys 71% of basketball shoe market share.

Nielsen and E-Poll Market Research has also discovered that Jordan ranks highly for appeal, likeability and awareness with the general public – only Woods, OJ Simpson and Mike Tyson ranked higher for awareness, though they don’t necessarily have the same wholesome reputation that Jordan has been able to maintain.

For more information, check out Business Insider >>>>

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Business Insider
Business Insider is a business site with strong financial, media and tech focus.

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