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Pulling the strings: Nike's new Andres Iniesta viral is definitely worth a look

A simple idea, executed brilliantly. Much like the man himself.

http://www.youtube.com/watch?v=NgEJqnhiKAg

YouTube Credit: nikefootballspain

ANDRES INIESTA. A puppet master, pulling the midfield strings for possibly the greatest club side ever to play the beautiful game.

We’re actually a little bit surprised that it took so long for execs to come up with the concept used in Nike’s new ad for the new CTR360 boot.

Still, it was worth waiting for. This is brilliant.

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Niall Kelly

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