VIRGIN MEDIA HAS announced plans to launch a new dedicated sports channel that will be free for all digital subscribers.
Today, the media firm rebranded its three channels which form part of the TV3 Group to Virgin Media Television.
As part of the announcement, the television brand has also revealed it will launch a new channel – Virgin Media Sport – that will be available to Virgin Media customers and air its range of sports content.
In recent years, TV3 Group has undertaken a major push into the sports content sector and acquired the rights for a number of high-profile tournaments and competitions.
Three years ago, the broadcaster secured the rights to air the Six Nations from 2018 to 2021, which ended RTÉ’s long association with the rugby tournament.
Earlier this year, Virgin Media also bagged a four-year agreement with European Professional Club Rugby to broadcast live Champions Cup games from next season.
Last month, it also signed a new rights deal for Uefa Champions League and Europa League matches from next season, which included 327 exclusive matches and the finals of both competitions.
The new deal means the Dublin-based broadcaster has exclusive Irish rights to all Wednesday Champions League matches and all Thursday Europa League ties. However, it will share the rights to 16 Tuesday night Champions League matches with RTÉ.
There could be further opportunity for the new Virgin Media Television group to add more sports rights to its new channel after Setanta Sports co-founder Mickey O’Rourke secured a deal to broadcast 53 live English Premier League games in Ireland from August 2019.
It is understood O’Rourke still has no platform to air the Premier League matches he acquired in the Republic, the majority of which are Saturday afternoon kick offs.
Written by Killian Woods and posted on Fora.ie