IN A YEAR of both a Winter Olympics and a Fifa World Cup, it’s no surprise that there were some big budget ads featuring some of the world’s biggest — and most marketable –athletes.
Here are the ones which stuck with us long after the ad break was finished.
Beats by Dre – The Game Before The Game
Beats made a major statement in the run up to the World Cup with this five-minute mini-movie featuring Neymar, Cesc Fabregas and more as they prepared for the biggest tournament in world football.
Guinness – Barnes Twins, Biathletes
American biathletes Tracy and Lanny Barnes aren’t household names but their story still made for one of the most moving ads of the year ahead of the Sochi Olympics. This was made even better by the fact that Guinness, as a “non-official sponsor,” reportedly had to pull the ad due to a blackout.
Stella Artois – Wimbledon: Rufus the Hawk
For two weeks every summer, Wimbledon dominates the sporting headlines without fail. Stella went behind the scenes at SW19 to meet the perfectionists that make the world’s oldest tennis tournament tick.
RTÉ – Kilkenny v Tipperary, ‘Somewhere Only We Know’
Hurling’s most storied rivalry set to a Lily Allen cover of Keane’s ‘Somewhere Only We Know.’ It shouldn’t work but it really, really did.
Under Armor – Misty Copeland, I Will What I Want
Is ballet a sport? For the purpose of this article, it certainly is. Copeland is now one of America’s leading dancers but she had to overcome a lot of adversity and rejection to get to where she is today.
Nike – The Last Game
Like Beats, Nike also made a big World Cup play with a five-minute ad. It’s not quite the Brazil France 98 team in the airport but this animated tale of the world’s best taking on a mad scientist was brilliantly executed.
Guinness – David and Goliath
Defying expectations was a central message of Guinness’s “Made of More” campaign. The story of 31 October 1978, the day Munster beat the All Blacks, was an obvious fit.
Beats by Dre – Re-established
LeBron’s return to Cleveland was one of the biggest sporting stories of the year and this Beats ad, soundtracked by Wicklow’s very own Hozier, was the icing on the cake.
BBC Sport – Winter Olympics 2014 Trailer
Charles Dance — better known as Game of Thrones actor Tywin Lannister — narrated this atmospheric promo which set a perfect tone for the BBC’s coverage from Sochi.
Irish Sports Council – Blackmark
It didn’t have the big budget or the celebrity names of the other ads on this year’s list but the ISC’s clever anti-doping ad got its message across very effectively.
Irish Sports Council / Vimeo
