The42 uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Click here to find out more »
Dublin: 7 °C Saturday 18 November, 2017
Advertisement

'A question of when, not if': Pro14 already eyeing expansion to include American teams

Martin Anayi is keen to tap into the potentially lucrative US market.

Anayi:
Anayi: "When it comes to America, we have to be innovative."
Image: James Crombie/INPHO

IT IS A matter of “when, not if” the Pro14 expands to include a team from the east coast of the United States, according to the league’s chief executive Martin Anayi.

The competition grew from 12 to 14 teams this season to include the Southern Kings and Cheetahs from South Africa, who have lost their place in Super Rugby.

Newcastle Falcons are due to play a Premiership fixture against Saracens in Philadelphia on Saturday as part of a partnership between the league and American broadcaster NBC Sports.

And Anayi, who helped bring the South African sides to the Pro14, is keen to tap into a potentially lucrative American market.

“We are thinking about what is next,” Anayi said in an interview with The Times.

“The two teams in South Africa can change our game and change our tournament and if we get that right, we shouldn’t stop there.

“We would be looking to expand again at some stage. We have got to do things differently. When it comes to America, we have to be innovative.

“The English have got a great thing going in Philadelphia and it will go really well.

“How do we play to our strengths as Celtic nations but also nations with huge diaspora, Italian and South African, around the world?

“What are the key markets to become global [as a competition]? We have had more than expressions of interest [in the US], we have had real solid business cases that would make it work on the east coast, and so it is a question of when, not if.”

Subscribe to The42 podcasts here:

Erasmus confident South African teams will come good despite disastrous start

  • Share on Facebook
  • Email this article
  •  

About the author:

The42 Team

Read next:

COMMENTS (9)

This is YOUR comments community. Stay civil, stay constructive, stay on topic. Please familiarise yourself with our comments policy here before taking part.
write a comment

Leave a commentcancel