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Dublin: 5°C Friday 25 September 2020

'It's inside us' - The new adidas promo for the All Blacks is absolutely frightening

Just when you though Sonny Bill Williams couldn’t look any more frightening.

THE ALL BLACKS kicked off a busy few months ahead with a win against Samoa last week, and they get their Rugby Championship defence underway this Sunday against Argentina in Canterbury.

Steve Hansen’s side have long been the most feared test nation in the world, but this promotional video from adidas is making us hide under our desk chairs.

Granted, it may be a little melodramatic, but it’s certainly intense, as they somehow make the All Blacks seem even scarier than they already were.

Even some of the less physically imposing guys like Israel Dagg and Dan Carter look like they’ve been created in a lab by an evil scientist, while Sonny Bill Williams, Richie McCaw and Ma’a Nonu seem like their muscles may explode at any second.

They may revert to the old cliches about rugby being part of the DNA, but if any country in the world is going to try claim it, they surely can.

Source: adidasrugbytv/YouTube

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Neil Treacy

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