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Lions tour leaves Australia rolling in €100 million windfall
Who said there was no place in the modern game for tours like this?

THE WALLABIES MAY have lost the series but Australia did very well out of this summer’s British and Irish Lions tour, a tourism industry body says today.

According to the Australian Bureau of Statistics, the five-week tour generated an estimated Aus$150 million (€101 million) for the economy.

The bureau’s overseas arrivals and departures figures show international arrivals rose by 7.0 percent in June.

Australia’s peak national industry body Tourism & Transport Forum (TTF) said the month’s figures showed the impact of major events on the economy such as the Lions tour.

“The stand out is 64.6 percent growth in visitor numbers from the United Kingdom in June, thanks to the British and Irish Lions tour,” TTF chief executive Ken Morrison said.

“An estimated 30-40,000 British and Irish supporters came to Australia for the tour, generating an estimated Aus$150 million for the Australian economy.

“This is a clear demonstration of the value of major events in supporting jobs and businesses in the visitor economy.”

The Lions tour generated a total attendance at the nine matches in Australia of 389,400.

The Lions won the series 2-1 after thrashing the Wallabies 41-16 in the final Sydney Test last month for their first series victory in 16 years.

- © AFP, 2013

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