Here's what European rugby's new Champions Cup looks like

Now, can anyone keep it from ending up in the south of France?

THE EPCR HAS brought its official launch to Dublin today and, good on them, they’ve brought along their shiny new pieces of silverware.

So, say goodbye once and for all to the Heneken Cup.

Max Rantz Mc Donald polishes the Heineken Cup before the game Dan Sheridan / INPHO Dan Sheridan / INPHO / INPHO

And hello to the (deep breath for uncatchy title) European Rugby Champions Cup and its little brother, the European Rugby Challenge Cup

ercc cups

Here’s the official glossy photoshoot shot.

EPCR -European Rugby Champions Cup

Now, some say the Challenge Cup is a little too like the Lombardi Trophy for their liking…

EPCR -European Rugby Challenge Cup

The below video shows how the trophy makers went about… well, making the trophy and also puts a blowtorch to all our fond Heineken Cup memories.

Author

Sean Farrell

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