In the Swing

Guess who's back? More open Tiger Woods takes to Twitter in a new charm offensive

Woods opens up about THAT car crash and reveals that he wears short trousers when on the phone to reporters. Seriously.

WELL THIS IS a turn-up.

Tiger Woods last night made his Twitter comeback in an apparent attempt to rehabilitate his damaged image – one year after the events that ultimately ended his marriage.

Famous for his public reticence, Woods began the process of opening up his life, 140 characters at a time, with this tweet:

What’s up everyone. Finally decided to try out twitter!

Before yesterday, his account – opened more than a year ago – had lain largely dormant, having been used to post only four messages, none of which were personal.

But 60 minutes after his comeback, he had amassed more than 30,000 followers. He currently has over 183,ooo and counting fast.

Woods later addressed the disbelief that he was actually tweeting:  “Yep, it’s me. I think I like this twitter thing. You guys are awesome. Thanks for all the love,” he wrote. He’s now getting into the swing of things, an hour ago he wrote:

The best part about phone interviews is getting to wear shorts.

The new PR drive of course was more than likely conveived in a glass-walled room at Nike’s Oregan HQ. And it dovetails with a very frank personal piece that appears under the golfer’s byline in today’s edition of Newsweek magazine.

Early in the column, Woods references “that car accident” as well as “complex” pain and grief:

The physical pain from that car accident has long healed. But the pain in my soul is more complex and unsettling; it has been far more difficult to ease — and to understand.

Then the billionaire athlete paints himself as a hands-on single dad who’s more concerned with zapping the kids’ dinner than Masters jackets:

I’m learning that some victories can mean smiles, not trophies, and that life’s most ordinary events can bring joy.

Giving my son, Charlie, a bath, for example, beats chipping another bucket of balls. Making mac and cheese for him and his sister, Sam, is better than dining in any restaurant.

And here’s one for all you Leaving Cert students – how to end a personal essay. Check out his text-book, Higher Level English last line:

I’m not the same man I was a year ago. And that’s a good thing.

Next week? ‘Tiger: What I did on my summer holidays’.

Read Newsweek for more.

And, actually, Business Insider posted on this earlier.