'TV3 plus Baywatch babe' - Brolly brands Sky's formula 'sexist'

The opinionated pundit has stated on Twitter that he believes Sky’s tactics are ‘shameless’.

Rachel Wyse and Brian Carney with Jamesie O’Connor and Peter Canavan Sky's new GAA line-up. Dan Sheridan / INPHO Dan Sheridan / INPHO / INPHO

Updated at 12.15

RTÉ PUNDIT Joe Brolly has hit out at Sky Sports after the announcement of their new GAA team earlier this week.

The subscription network revealed Jamesie O’Connor, Peter Canavan as analysts while Rachel Wyse and Brian Carney will present their coverage for the first time in this year’s football and hurling championships.

However, former Derry footballer Brolly is hugely critical of their formula, and tweeted today:

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SKY's entrenched beautiful anchor formula is shamelessly sexist, designed for their overwhelmingly male audience. That is the point.
— Joe Brolly (@JoeBrolly1993) May 21, 2014

Joe Brolly / Twitter

Or it could be a twenty year long coincidence
— Joe Brolly (@JoeBrolly1993) May 21, 2014

Joe Brolly / Twitter

UPDATE: In the last few minutes, Brolly has apologised to Wyse:

@RACHEL_WYSE Rachel, I apologise for the remark about a "Baywatch babe" . It was not meant to be personal but it was crass & wrong of me.
— Joe Brolly (@JoeBrolly1993) May 21, 2014

Joe Brolly / Twitter

@RACHEL_WYSE It was no reflection on your abilities as a presenter or at least I didn't mean it to be. I apologise. It will not be repeated
— Joe Brolly (@JoeBrolly1993) May 21, 2014

Joe Brolly / Twitter

Read more of Brolly’s tweets here

'TV3 plus Baywatch babe' - Brolly brands Sky's formula 'sexist'

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