Why are we asking you to sign in? Find out more here
By continuing, you are indicating that you accept our Terms of Service and Privacy Policy .
Why are we asking you to sign in? Find out more here
By continuing, you are indicating that you accept our Terms of Service and Privacy Policy .
Kevin Pietersen wins libel damages over Specsavers ad
ENGLAND CRICKETER KEVIN Pietersen has been awarded undisclosed libel damages over an advertisement that suggested he had tampered with his bat during this year’s Ashes series against Australia.
The advert for opticians Specsavers showed a picture of the batsman alongside the statement: “‘Bat tampering’ in the Ashes? Apparently Hot Spot should’ve gone to Specsavers.”
Pietersen was accused by an Australian television channel of using silicone tape during the series to prevent the Hot Spot decision-review technology from detecting when he had hit the ball, but he denied the allegations.
Pietersen was not present for Tuesday’s hearing at London’s High Court, when his solicitor, Louise Price, told the court that the advert had appeared on Specsavers’ Twitter and Facebook pages, as well as in several newspapers and magazines.
She said the allegations of bat tampering were both completely untrue and completely unfounded.
Specsavers Optical Group Ltd accepted that Pietersen had not behaved in the manner suggested.
The company, which had already removed the advert from circulation, apologised and agreed to pay him substantial damages and his legal costs.
© AFP 2013
Ireland name 29-man provisional panel for International Rules tests
To embed this post, copy the code below on your site
Advertising Ashes Cricket Just Not Cricket Kevin Pietersen Specsavers