Access exclusive podcasts, interviews and analysis with a monthly or annual membership

Become A Member
Dublin: 10°C Tuesday 19 January 2021

U-turn! Liverpool owners apologise for 'distress' caused & freeze ticket prices for next two years

Fenway Sports Group have reversed their plans for implementing new ticketing structure after well-publicised fan protest.

Image: Richard Sellers/PA Wire/Press Association Images

LIVERPOOL OWNERS FENWAY Sports Group (FSG) have apologised for the ‘distress’ caused by the club’s recently proposed ticketing structures and will freeze prices for the next two years after a well-documented fan protest took place at Anfield last weekend.

In a detailed message on the club’s official website, John W Henry, Tom Werner and Mike Gordon outlined how they were ‘troubled’ by the reaction to the proposals and how the ownership was subsequently being portrayed.

“On behalf of everyone at Fenway Sports Group and Liverpool Football Club, we would like to apologise for the distress caused by our ticket pricing plan for the 2016-17 season.

The three of us have been particularly troubled by the perception that we don’t care about our supporters, that we are greedy, and that we are attempting to extract personal profits at the club’s expense. Quite the opposite is true.”

The statement goes on to outline how the planned changes to ticketing was originally designed to ensure better access for certain demographics but FSG admit that those plans came at too much of a cost to others.

We believe the plan successfully addressed these concerns and are disappointed that these elements have been either lost or, worse, characterised as cynical attempts to mask profiteering in the plan as a whole. Rather, we prefer to look at them as the parts of the ticketing plan we got right.On the other hand, part of the ticketing plan we got wrong.”

In response to such a damning and public outcry by so many supporters, Liverpool’s ticket prices will now be frozen for the next two years.

Be part
of the team

Access exclusive podcasts, interviews and analysis with a monthly or annual membership.

Become a Member

The move by FSG to placate Liverpool supporters could be a defining moment in reigniting the ever-distant relationship between clubs and fans and goes some way to showing how a collective effort is still a useful weapon against a big, imposing behemoth.

Remember former Spurs striker Mido? He’s still creating controversy but this time as a manager

Football’s most injury-prone player prepares for yet another comeback

About the author:

Eoin O'Callaghan

Read next: