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Online porn use plummets during Superbowl XLV

It was probably just a coincidence, right?

Reproduced with permission from BusinessInsider.

The folks at an American adult video site noticed a disturbing trend in their viewership on Sunday night. Site owners say that traffic was down by more than 30% from a typical Sunday evening.

The drop-off began shortly before 6:00 p.m. ET and then made a big recovery just before 11:00 p.m. Coincidentally, those are the hours when Super Bowl XLV was airing on TV. (To be fair, it was the most watched TV show ever.)

They sent us this traffic chart of their internal numbers. The green line was the previous Sunday. The blue line was two days ago.

But maybe it’s just a coincidence.

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