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So, Rio Ferdinand's new book has a hashtag in the title

Because he’s 35 and still down with the kids.

RIO FERDINAND MAY have left Manchester United, but he has a story to tell before his career finishes up.

And to accurately convey that story, he needs a catchy title that will make people want to pick him off the bookshelf and lug him all the way to the counter.

No, not ‘My Story’, it’s been done a thousand times.

How about ‘Two sides to every story?’ Hmm…

rio-2sides

Lob in a hashtag, take out the spaces! Just like on Twitter, innit? Perfect.

That’ll be trending on bookshelves the world over in no time.

H/T 101GreatGoals

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