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Beats' newest ad is all about Serena Williams - and it's pretty slick

Rise.

Source: Beats by Dre/YouTube

SERENA WILLIAMS IS on the brink of history — so it’s no surprise that her sponsors are making the most of their affiliation.

Beats by Dre are gaining a reputation for making some cool ads around their athletes (we’re big fans of their World Cup 2014 and LeBron James efforts).

With Serena gunning for another US Open title and the first women’s calendar slam since 1988, the headphone kings premiered their latest spot yesterday.

“The world knows Serena’s story,” they said.

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“It’s one that reads: adversity, doubts, haters, health obstacles, criticisms, comebacks and victories.

“This story is a window into Serena’s soul, into a chapter so personal no one in the world knew about until today.

“A window’s glimpse inside Serena Williams’ life as she continually pushes past adversity and naysayers in preparation of winning her 22nd major – inspiring our generation to ‘RISE UP’ a thousand times again.”

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Niall Kelly

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