AP/Press Association Images They're watching ewe: Sheep on the Tour de France.
# They're watching ewe
Camera-wearing sheep to film Tour de France
Sony are deploying a number of Action Cams in Northern Yorkshire.

SONY WANTS TO remind you that it’s still in the camcorder game, even though GoPro has been stealing the spotlight lately.

And it plans to do that by attaching its Action Cam — presumably the HDR-AS100VR/W, which comes with a remote control and costs around $400 — to five sheep in Harewell Hall in Harrogate, a town in Northern Yorkshire.

The sheep will film cyclists competing in the Tour de France, a 118-mile bike race across the UK and France.

The cameras will be attached to the sheep using a modified dog harness, and the cameras will be controlled remotely by a farmer, named Ian Hammond. (You can see pictures of what it looks like over at TrendHunter.)

“Locally we are really looking forward to the Tour de France coming through Yorkshire, the dales certainly are a good test for cyclists and I’m looking forward to seeing how my flock perform as Sony’s first ever sheep cam,” Hammond told the Daily Mail.

In a world of a million tiny HD cameras — GoPro, of course, but other companies, such as iOn and Monoprice, have equally good action cameras —  it looks like Sony is really trying to stand out from the pack. Or the herd, as the case may be.

The HDR-AS100VR is a good camera. It’s waterproof, it comes with a ton of accessories, and it outperforms the GoPro Hero3 in terms of battery life, according to CNET’s review. And the best part is that it comes with a Live View remote control, which allows you to live stream what the camera is recording from a device you wear on your wrist.

The race begins on Saturday.

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