No word if Tiger's terrible goatee influenced the deciison. Charlie Riedel/AP/Press Association Images
Dropped
Tag Heuer the latest sponsor to abandon Woods
One of Tiger Woods’ few remaining sponsors, Swiss luxury watch manufacturer Tag Heuer, annouced this week that it was parting ways with troubled golfer.
Swiss watchmaker Tag Heuer says it’s ended its 10-year commercial relationship with Tiger Woods and hopes he can “overcome his difficulties.”
Tag Heuer chief executive Jean-Christophe Babin says in a statement the company is “confident that Tiger will eventually regain full trust with the public.”
Woods has “huge talent and mental strength (which) will help him overcome his difficulties,” Babin says.
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Tag Heuer stopped promoting Woods’ image in the United States in December 2009, weeks after revelations about his marital problems began to emerge.
Babin said then Tag Heuer had to “take account of the sensitivity of some consumers.”
Tag Heuer will continue to support Woods’s charitable foundation through sales of a watch he designed.
Tag Heuer the latest sponsor to abandon Woods
Swiss watchmaker Tag Heuer says it’s ended its 10-year commercial relationship with Tiger Woods and hopes he can “overcome his difficulties.”
Tag Heuer chief executive Jean-Christophe Babin says in a statement the company is “confident that Tiger will eventually regain full trust with the public.”
Woods has “huge talent and mental strength (which) will help him overcome his difficulties,” Babin says.
Tag Heuer stopped promoting Woods’ image in the United States in December 2009, weeks after revelations about his marital problems began to emerge.
Babin said then Tag Heuer had to “take account of the sensitivity of some consumers.”
Tag Heuer will continue to support Woods’s charitable foundation through sales of a watch he designed.
– AP
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Dropped Golf Sponsorship Tag Heuer Tiger Woods