Dublin: 14°C Saturday 31 July 2021

Tiger's back, baby! Woods signs multi-year deal with golf ball manufacturer

That didn’t take long.

TIGER WOODS’ MARKETABILITY may have faded in recent years but already companies are lining-up to associate themselves with him as he makes his much-anticipated comeback.

The former world number one has today signed a multi-year deal with Bridgestone Golf to play and promote their golf balls.

After testing several prototypes from multiple big brands, Woods selected the Bridgestone Tour B330-S ball to use in tournament play as he prepares for the 2017 season.

“Finding the right golf ball is extremely important. … I’m not just here to play – I’m here to win,” Woods said in promoting the ball.

According to Bridgestone Golf, the B330-S ball “flies six yards longer and is more accurate than the leading competitors.”

For his part, Woods will be a part of multiple marketing advertisements and become an ambassador for the brand. He will continue to endorse his line clothing with Nike, which is getting out of the golf equipment business.

The partnership announcement comes after Woods said he would play in the Genesis Open in February, his second competitive tournament and first PGA Tour event since a 15-month hiatus due to injury.

Be part
of the team

Access exclusive podcasts, interviews and analysis with a monthly or annual membership.

Become a Member

The42 is on Instagram! Tap the button below on your phone to follow us!

Ireland’s World medallist Caroline Ryan announces her retirement

Who do you think should be the 2016 RTÉ Team of the Year?

About the author:

Ryan Bailey

Read next: