VIRGIN MEDIA TELEVISION has confirmed its landmark four-year broadcast agreement with the League of Ireland.
As reported by The 42 earlier this month, RTÉ have lost their rights for live coverage and Virgin Media now becomes the sole and exclusive free-to-air broadcaster of the SSE Airtricity Men’s Premier Division.
Advertisement
They will show 36 matches this season; a live fixture from each round. The first broadcast selections will be announced on Wednesday 29 January, before the new campaign gets underway on Friday 14 February.
We're delighted to announce a landmark exclusive four-year League of Ireland broadcast agreement with Virgin Media Television 📺
The new deal will see 36 games covered for each round in the SSE Airtricity Men’s Premier Division from this season 😍
“We are delighted to be the exclusive broadcaster of the SSE Airtricity Men’s Premier Division for the next four years,” said Virgin Media Television, Director of News and Sport, Mick McCaffrey.
“Virgin Media Television is committed to the League and to delivering on the fans’ ask for more live matches. For the first time ever, supporters will have free-to-air coverage of the biggest and best game each Friday of the season along with the goals from every other game.
“We are excited to bring greater exposure to the league and play our part in increasing grassroots participation in communities throughout the country.”
FAI Commercial Director Sean Kavanagh and League of Ireland Director Mark Scanlon also welcomed the “historic moment” and consistent coverage, the initial agreement with Virgin Media having been struck in 2023.
To embed this post, copy the code below on your site
Close
25 Comments
This is YOUR comments community. Stay civil, stay constructive, stay on topic.
Please familiarise yourself with our comments policy
here
before taking part.
Virgin Media TV confirms exclusive four-year League of Ireland broadcast deal
VIRGIN MEDIA TELEVISION has confirmed its landmark four-year broadcast agreement with the League of Ireland.
As reported by The 42 earlier this month, RTÉ have lost their rights for live coverage and Virgin Media now becomes the sole and exclusive free-to-air broadcaster of the SSE Airtricity Men’s Premier Division.
They will show 36 matches this season; a live fixture from each round. The first broadcast selections will be announced on Wednesday 29 January, before the new campaign gets underway on Friday 14 February.
“We are delighted to be the exclusive broadcaster of the SSE Airtricity Men’s Premier Division for the next four years,” said Virgin Media Television, Director of News and Sport, Mick McCaffrey.
“Virgin Media Television is committed to the League and to delivering on the fans’ ask for more live matches. For the first time ever, supporters will have free-to-air coverage of the biggest and best game each Friday of the season along with the goals from every other game.
“We are excited to bring greater exposure to the league and play our part in increasing grassroots participation in communities throughout the country.”
FAI Commercial Director Sean Kavanagh and League of Ireland Director Mark Scanlon also welcomed the “historic moment” and consistent coverage, the initial agreement with Virgin Media having been struck in 2023.
To embed this post, copy the code below on your site
Football League of Ireland LOI Soccer TV Rights virgin media