Golden Boy reject reports Canelo-GGG sold 1.3m PPVs, expect final figure to be far higher

The promoters say today’s reports were ‘simply inaccurate’.

Image: Marcel Thomas

Updated Sep 28th 2017, 9:33 PM

LAST NIGHT IT was reported that Saul ‘Canelo’ Alvarez’s compelling World middleweight title showdown with Gennady Golovkin didn’t even sell half of the three million pay-per-views predicted by its chief promoter, Oscar De La Hoya, but still performed capably within the shadow cast by Mayweather-McGregor.

Lance Pugmire of the LA Times wrote via a HBO source that Canelo-GGG sold 1.3 million pay-per-views in the United States, with revenue from the event expected to exceed $100m.

Just nine non-heavyweight fights since boxing began using its current pay-per-view model in 1991 have produced more buys than the pair’s September contest, which resulted in a draw. Each of those events included either Oscar De La Hoya, Floyd Mayweather or Manny Pacquiao, or a combination from the three.

However, De La Hoya’s Golden Boy Promotions, who promote Mexican superstar Canelo and co-promoted the event, have this evening released a statement which states that the 1.3m figure is a falsehood.

“While everyone at Golden Boy Promotions and GGG Promotions appreciate the media’s recognition that the fight between Canelo Alvarez and Gennady Golovkin was an enormous success, the figure that is being cited by some news outlets is simply inaccurate,” it read.

“Not only are satellite operators and cable companies still in the process of compiling data, that number does not include online PPV sales through, Sony Play Station, and Sling TV which far exceeded any previous fight featuring Canelo or Golovkin.

The bottom line is that we expect the final numbers to be well north of current reports, and we will make a decision on reporting those numbers when we know they are accurate.

The PPV record is still held by Mayweather-Pacquiao, whose May 2015 bout did 4.6m buys – 200,000 more than the reported figure for Mayweather-McGregor, which is expected to be released in the coming weeks.

But with Mayweather now re-retired and Pacquiao on the slide since 2012, Canelo remains the only active boxer capable of breaking the one-million mark.

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Canelo-Golovkin also made the third-highest profit from ticket sales in boxing history. Figures released by the Nevada State Athletic Commission state that the fight generated $27,059,850 in revenue from 17,318 tickets sold.

Due to the entertainment produced in the original, a rematch, which has been mooted for May next year, would likely eclipse any purported pay-per-view number as well as the confirmed ticket revenue numbers.

Both Golden Boy Promotions and K2 Promotions are understood to be currently locked in talks for Canelo-Golovkin II.

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