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Cost of Premier League TV rights soar

Broadcasting rights expected to bring in an extra €2.5 billion.

The Premier League has suddenly become a lot more lucrative thanks to overseas rights.
The Premier League has suddenly become a lot more lucrative thanks to overseas rights.
Image: Ahn Young-joon/AP/Press Association Images

THE ENGLISH PREMIER League will receive a substantial increase in revenue from foreign viewing rights from 2013.

Having already sold broadcasting rights to the UK market for an increased €3.75 billion fee over the next three seasons, the league is now set to pocket a further €2.5 billion once deals with overseas territories are concluded next month.

The Premier League sold domestic packages for 2013-16 to Sky and BT, in deals believed to be worth over €3.5 billion – an increase of over €1.5 billion.

Now increases will pour in from abroad, with broadcaster NBC tripling the USA’s existing contract for the right to broadcast matches.

Lucrative deals have already been struck in the Americas and China, while agreements in the Middle East and the rest of Asia are expected to be finalised in the coming weeks.

The new figures mean the Premier League can now bankroll an extra €625 million a season, with next year’s Premier League champions potentially netting around €1.25 million of that.

Premier League clubs will welcome the increased revenue stream as they seek to operate within UEFA’s Financial Fair Play model.

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