THIS is how you hype a comeback -- adidas's brilliant ad for 'The Return of D Rose'

Even if you don’t like basketball, you’ll like this ad.

http://www.youtube.com/watch?v=dtj-D8HT9BY

DERRICK ROSE’S ACL injury was one of the major stories of last year’s NBA season, so it’s no surprise that the rehabilitation and return of the Chicago Bulls superstar is getting just as much attention.

Of course adidas have their own reasons for hyping Rose’s comeback — he is one of their marquee players after all — but the sporting giant’s latest ad is brilliant nonetheless.

Where do we draw the line? Probably at giving Rose’s comeback its own hashtag: #thereturn.

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Niall Kelly

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