On The Dotted Line

Dublin GAA and AIG ink new five-year sponsorship deal

The American insurance firm will also sponsor the new AIG Performance Centre being installed in Parnell Park.

Updated at 15:05

DUBLIN GAA HAVE announced they’re extending their partnership with sponsors AIG for a further five years.

The current deal with AIG expires this November and it was believed to have been worth in excess of €4 million over a five-year period.

Stephen Cluxton Donall Farmer / INPHO Donall Farmer / INPHO / INPHO

The deal also applies to the Dublin ladies football and camogie teams, with the American insurance firm sponsoring all Dublin inter-county sides up to senior level.

The extended contract will also see AIG become name sponsors of a new performance centre being installed at Parnell Park.

Dublin GAA announced that the AIG Performance Centre will be “fully developed this month and will be open for use to both club and county players from right across Dublin.”

AIG’s sponsorship with Dublin has coincided with a sustained period of success on the field. Jim Gavin’s footballers and Mick Bohan’s ladies football side are both reigning All-Ireland champions and are favourites to repeat that feat in 2018.

“Today’s announcement is a massive vote of confidence from AIG in Dublin GAA from grassroots level right up to our senior teams,” said county board chairman Sean Shanley today.

“Both Dublin GAA and AIG have gone from strength to strength over the course of the last four and a half years and this long-term commitment will allow us plan for the development of our games in the county on a sound financial footing.

AIG Announcement Sam Barnes / SPORTSFILE Sam Barnes / SPORTSFILE / SPORTSFILE

“Providing the right structures for young players to participate in hurling and football in a county with the population of Dublin is a huge operation which requires significant investment.

“With the backing of AIG, we can look forward to building on the work already being done and continue to invest in allowing as many girls and boys as possible to take part with the guidance of the best coaching.

“It is a massive day for the clubs all across Dublin. With the finance provided by this deal, Dublin county board can invest in more projects, more coaching and better support structures.

“The AIG Performance Centre at Parnell Park will be just one of a number of initiatives which we have in the pipeline.”

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