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Dublin: 8 °C Monday 14 October, 2019
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Dunkin' Donuts apologise for 'insensitive' version of Liverpool crest

The club’s sponsor had replaced the Hillsborough eternal flame with coffee cups

Updated at 15.00

Donuts The tweet which has since been deleted. Source: https://twitter.com/DunkinDonuts

LIVERPOOL SPONSOR DUNKIN’ Donuts has apologised after tweeting an alternative version of the club’s crest that caused outrage among many fans after replacing the Hillsborough eternal flame with a coffee cup.

The Shankly gates were altered to contain the slogan: “America runs on Dunkin’” while the Liverbird were replaced with the company’s trademark DD logo.

However, the alteration that provoked the biggest response was the replacing of the Hillsborough eternal flame with a coffee cup.

In a statement released last night the company said

“We apologise for any insensitivity regarding our tweet supporting an LFC-themed promotion featuring the LFC crest.

“As a proud partner of LFC, we did not intend any offense, particularly to the club’s supporters. We have removed the tweet and halted the campaign immediately.”

Liverpool signed a multi-million pound deal with the company in 2014 to become the club’s “official bakery provider”.

Originally published at 10.20

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Steve O'Rourke

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