FIFA completes €1.3bn World Cup TV deals

Football’s governing body have taken care of business by selling the rights for the 2018 and 2022 World Cup Finals.

Image: Alessandro Della Bella/AP/Press Association Images

FIFA FINISHED ITS bumper week of World Cup business with broadcast deals worth $1.85 billion (€1.3bn) for the 2018 and 2022 tournaments, the governing body announced today.

The deals include an estimated $1.2 billion from United States broadcast right sales to Fox, Telemundo and Futbol de Primera Radio. Those deals were confirmed Friday.

FIFA said it also sold rights to SBS in Australia, Bell Media in Canada and IMC across the Caribbean.

Bell Media, which includes the channels CTV, TSN and RDS, took rights to soccer’s biggest asset away from incumbent holder public broadcaster CBC.

“FIFA is delighted with the progress of our media rights sales to date which, coming amid austere economic times, more than confirm the strength and appeal of our competitions,” FIFA secretary general Jerome Valcke said.

The deals also confirm the lure and enduring value of FIFA’s signature event after a year of financial and election scandals and negative headlines.

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Gavin Cooney
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