IRELAND’S THUMPING WIN over France in the Six Nations opener proved hugely popular with fans tuning in.
The progress of the Irish rugby team may be a subject of much debate and scrutiny, but it is undeniable that they have a huge appeal among the public.
According to figures released by Virgin Media, the average number of viewers for the 38-17 win in Marseille was over 1 million, with the figure at 1,067,000 for average over the course of the match.
The game claimed a 67% share of the market viewing television at the time.
The appeal was also reflected in the streaming numbers, with 217,000 availing of that facility.