http://www.youtube.com/watch?v=1YdTjHUICVs
YouTube Credit: HSBC
NOW THAT THE Lions squad has been announced, it’s time to ramp up the hype.
Tour sponsors HSBC have made the first move with this promo trailer starring Brian O’Driscoll, Warren Gatland, Willie John McBride and other famous Lions figures embarking on a “legendary journey”. So, naturally, they’re dressed as a ship’s crew.
There’s BOD:
Warren G:
Jason Robinson:
Willie John:
And JPR Williams:
“This is the trailer for the film and interactive YouTube experience that will launch later this month,” HSBC said on YouTube.
“The experience will host the story of our legendary lions, and up to the minute exclusive content including all the latest news from the tour.”
They’ve got our attention, that’s for sure.
