This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 19 °C Saturday 24 August, 2019
Advertisement

VIDEO: The 2012 Olympics completely changed how we consume sports

Some of the numbers are staggering, such as how social media discussion of certain brands grew nearly 1500% after ads for those companies ran during the London Games.

Image: Hassan Ammar/AP/Press Association Images

THIS ASSOCIATED PRESS video was presented at this week’s SPORTEL conference in Rio and starts with a simple question, “are you adapting?” From there the video takes us on a journey through sports programming and advertising and how those mediums are becoming ever more mobile and social.

Some of the numbers are staggering, such as how social media discussion of certain brands grew nearly 1500% after ads for those companies ran during the Olympics. Or how another ad featuring the mothers of Olympic athletes gained four million views online before it ever aired on television.

In other words, if you are only watching sports on television and reading recaps, you are only experiencing a fraction of what is available…


YouTube: AP

The 8 signs you’re an Ulster Rugby fan

The 8 signs you’re an Ulster Rugby fan

  • Share on Facebook
  • Email this article
  •  

Published with permission from:

Business Insider
Business Insider is a business site with strong financial, media and tech focus.

Read next:

COMMENTS (1)