LAST UPDATE | 15 Apr 2021
TOTTENHAM’S NEW SPONSORS Dulux has apologised for deleted tweets which mocked the club.
A statement on the paint supplier’s official Twitter account says they are “deeply sorry” over the posts that were published and that they are investigating the incident.
“We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with Tottenham Hotspur,” the statement reads.
“These do not reflect how proud we are to be the Official Paint Supplier of the Club. We’re investigating what happened and apologise to all Spurs fans,”
Spurs announced that Dulux had become the club’s official paint supplier, with the company’s famous dog getting a tour of the Tottenham Hotspur Stadium and Hotspur Way training ground.
But they were soon mocked by their new partner in hastily-deleted tweets, with the social media team hitting the wrong tone.
Responding to other users’ tweets, they made fun of the club’s lack of recent silverware, posting a picture of an empty trophy cabinet being for sale and then made a barb about the club’s defenders.
We’re deeply sorry for the posts from Dulux this morning in response to the announcement of our relationship with @SpursOfficial.These do not reflect how proud we are to be the Official Paint Supplier of the Club. We’re investigating what happened and apologise to all Spurs fans.
— Dulux UK | Colour & Inspiration (@duluxuk) April 15, 2021
In a reply to a tweet asking whether the Dulux dog can play centre-back, they tweeted: “He might do a better job”.
The tweets certainly made a splash as Dulux was the second top trend on Twitter in the UK.
Spurs said the partnership will see the club “benefit from the unrivalled expertise in paint and colour” of the country’s leading paint supplier, with all club buildings getting a facelift using specific paint colour matches.
