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Dublin: 4°C Wednesday 3 March 2021

Salud! Winery to launch new label after Messi

Fancy a bottle of ‘Leo’? A wine named after the Barcelona star is set to hit the shelves in April.

'Leo' will be introduced to the market in April.
'Leo' will be introduced to the market in April.
Image: */AP/Press Association Images

YOU COUL SOON be ordering a bottle of Lionel Messi after an Argentinian drinks company announced plans to launch a new wine named after the greatest football on the planet.

Winery Bodega Valentin Bianchi, which is based in the Barcelona star’s home province of Mendoza, have revealed details of the project, which will introduce ‘Leo’ to the market as soon as April with the backing of the player himself.

The Fifa World Player of the Year has approved the venture in cooperation with his charity, the Leo Messi Foundation, and all profits made from the sale of the wine will go to helping vulnerable and poverty-stricken children.

“This venture will collaborate with the Leo Messi Foundation in order to continue creating projects focused on infant health and education, as well as establishing sporting activity as a key part of the fight against poverty and vulnerability,” a statement said, according to The Drinks Business.

These are the fundamental aspects of the Foundation, which since 2008 has worked tirelessly to carry its mission forward; acting to help at-risk children and adolescents.”

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Ben Blake

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