# beefing up
'None of it counts without that decent selfie' - Sean O'Brien on what matters most
The Tullow Tank is rolling bales of hay in a new ad.

AS IS GENERALLY the case, the Irish players have been cashing on their appearance at this month’s Rugby World Cup by endorsing just about everything and anything.

Which kind of explains why flanker Sean O’Brien is taking selfies in the middle of a field for dried beef company Stript Snacks.

“Without the likes, without the follows, what’s the point?” ponders the Tullow Tank, tongue firmly in cheek.

Stript Snacks / YouTube

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