MARO ITOJE LEADS England into what could be the final Six Nations shown on terrestrial television, in the UK at least, with a call to organisers to prioritise the game’s reach when considering the next broadcast deal.
The BBC and ITV have shared the UK TV rights since 2016, but their contract ends after the current tournament and TNT Sports has confirmed it is considering bidding for 2026 onwards.
For the first time the game’s biggest draw outside the World Cup faces the prospect of going behind a paywall, but Itoje insists it must remain free-to-air.
“The Six Nations should be viewed by as many people as possible,” said the England captain ahead of Saturday’s clash with Ireland in Dublin.
“I grew up watching the Six Nations on the BBC and on ITV. The fact that it’s been on free-to-air…I think rugby needs more eyes on it, not less.
“Obviously I’m not involved in the finances of the deals, but even though international rugby is massive, the sport should be looking at ways to be more accessible to more people, as opposed to the opposite.”
Saturday’s Aviva Stadium showdown promises to be a blockbuster start to the rivals’ title bids, with the outcome setting the tone for the remainder of their campaigns.
Ireland enter as strong favourites and are out for revenge after they were edged 23-22 in dramatic circumstances at Allianz Stadium last year. Few are backing England to cause an upset, but Itoje insists that only adds to the motivation.
“When people write you off it always gets the juices flowing a little bit, whether that’s in sport or when my teachers predicted me to get lower grades than I eventually got!” Itoje said.
“It always gives you a little bit of extra motivation and a bit more anticipation for what you can do and what you can achieve.
“You definitely have to give Ireland respect. You see their strength and acknowledge where they are good.
“But when you play any team, you don’t put them on a pedestal. We believe in our team, we believe in what we can do. It’s just our job to go and do it.”
England enter the Six Nations on the back of a poor 2024 which produced only five wins in 12 Tests, although on three occasions they fell to late defeats to New Zealand, while also losing narrowly to France and Australia.
“What last year has shown us is that, despite the results not going our way, if you were to watch the games, most people would see the potential of the team,” Itoje said.
“As players, we believe in what we’re doing, we believe in what we’re about and now our part of the bargain is to get over the line.
“We put ourselves in positions to win most, if not all of the games, but for varying reasons we didn’t.
“Ultimately we didn’t take our opportunity when it arose. Our job is to make sure that when those moments come, we take them.
“In games you have a finite amount of chances. If you don’t take your chances then you’re not going to win.”
This has always been absolutely key for rugby in Europe – lose it and it slides down the relevance ladder in most 6N countries and less kids end up playing / following the game
Big test for the lad…. No doubts a great player…, can he do both? play well and also be the mental leader and stay on the right side of the officials whilst been the team captain .., all will be answered in this upcoming 6N’s.
Fewer, but yeah
And him being touted as a lions captain , it would be a death well for the 6 nations to put it behind a pay wall, let them make their money somewhere else