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Sports Film of the Week: Sole Man

Grab the popcorn and settle in to enjoy this week’s pick.

Title: Sole Man

Released: 2015

Directors: Jon Weinbach and Dan Mark

Plot: You might not know the name Sonny Vaccaro but you’ve certainly seen the evidence of his success. This is the story of the man who transformed American sport by pioneering the multi-billion dollar age of the basketball sneaker — and launched the careers of some of today’s most recognisable faces.

What the critics said: “The overarching theme, however, regarding the corrosive effect of pumping so much marketing money into the college game, is both timely and extraordinarily compelling, as well as a crash course in a basketball-sneaker business that has grown into a $3 billion industry.” (Brian Lowry, Variety)

Watch it in full here:

Source: NBA Basketball Talk/YouTube

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About the author:

Niall Kelly

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