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Women's Rugby World Cup set for gender-neutral rebrand

This change will be applied to their Sevens World Cup competitions as well.

New Zealand celebrate winning the World Cup in 2017.
New Zealand celebrate winning the World Cup in 2017.
Image: Brian Lawless

THE WOMEN’S RUGBY World Cup in 2017 will be the last to bear that title with World Rugby announcing on Wednesday they are adopting a policy of gender neutrality for their tournaments.

In what they say is “a first for a major sporting federation” the 2021 edition of the women’s event in New Zealand will be known simply as Rugby World Cup 2021, with ‘Women’s’ dropped from the title.

This change will be applied to their Sevens World Cup competitions as well — the men’s tournaments have never specified gender.

Other sports like hockey and football still term their showpiece events Women’s Hockey World Cup and Women’s Football World Cup.

“World Rugby has announced that its flagship 15s and sevens Rugby World Cup properties will no longer include gender in their titles, furthering its commitment to equality and brand consistency across its portfolio,” read their statement.

“In a first for a major sporting federation, the women’s designation will be dropped from Women’s Rugby World Cup 2021 in New Zealand which will now be named Rugby World Cup 2021, starting the global roll out.

The purpose is to elevate the profile of the women’s game, while eliminating any inherent or perceived bias towards men’s only competitions and tournaments, which traditionally haven’t specified gender.”

Serge Simon, the chair of World Rugby Women’s Advisory Committee, hailed the move.

“I am excited about this landmark decision, but this is the beginning of the journey,” he said.

“Together, we are working hard to do something very special for women, for the game,” added the 52-year-old former prop forward.

© – AFP, 2019

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