DUBLIN GAA HAVE announced Staycity Aparthotels as their new main sponsor.
Confirmation of the new five-year arrangement arrived at a launch at Parnell Park this morning.
American insurance giant AIG announced an end to its successful long-term partnership with Dublin’s senior inter-county teams earlier this year.
Dublin GAA are delighted to announce @Staycity as our new primary sponsor. #UpTheDubs
— Dublin GAA (@DubGAAOfficial) November 15, 2023
The 10-year sponsorship deal, one of the association’s most lucrative commercial partnerships and one of the longest in Irish sporting history, was worth an estimated €1 million a year.
Staycity is an Irish-owned, Dublin-based short-term apartment rental company and this deal will see them sponsoring the county’s hurling, camogie and football teams across all levels.
Dublin are the reigning All-Ireland men’s and ladies football champions, with Dessie Farrell and Mick Bohan staying in their respective managerial positions for 2024.
Players from each of the four senior inter-county teams — Brian Fenton, Donal Burke, Caoimhe O’Connor and Emma O’Byrne — were present at this morning’s launch to mark the announcement of Dublin GAA’s new main sponsor.
“Dublin GAA are delighted to launch our new partnership with Staycity Aparthotels, covering all four codes of GAA in Dublin,” Dublin GAA county board chairperson Mick Seavers said.
“We look forward to working closely with Staycity over the next five years, promoting our games across the capital, building on the grassroots work done by our clubs, schools, and colleges, continuing to increase participation rates across all juveniles age grades.”
“Staycity Aparthotels is both proud and delighted to announce this new relationship with Dublin GAA, which will see us supporting communities at every level across Dublin,” company CEO Tom Walsh added.
“Staycity Aparthotels started with small beginnings in Dublin and has grown to become one of Europe’s leading aparthotel operators. The sponsorship comes at an exciting time for Staycity Aparthotels as it’s the first showcasing of our new branding, due to launch at the end of this year.”
The new Dublin jersey is available to pre-order from today, 15 November, with Marketing Manager of O’Neill’s, Alison Perry, commenting:
“We are delighted to reveal the new jersey and to have oneills.com as the Official Retail Partner of Dublin. We aimed to capture the essence of Dublin’s rich sporting heritage while also bringing a modern look to the jersey.”
That’s one bland jersey man
The strong get stronger
Dublin only launched their jersey last year. This is the second time they’ve done this, they did it at the end of the Vodafone deal too. GAA teams shouldn’t be allowed to change jerseys unless there is 2 years left on sponsership deals. It’s very hard on parents with kids wanting the latest jersey. If soccer or rugby teams did it, there would be uproar
This is an appalling choice of sponsor, and tone deaf by the Dublin GAA county board.
In the midst of a housing crisis that affects so many people in Dublin, and the discontent regarding the role of short-term lets on the market, put simply; it stinks.
Why are all the big matches in Dublin’s home ground?