MEET EAMONN O’KANE, a respected boxer moonlighting as PR fodder ahead of Saturday’s Betfair Prizefighter Middleweights show in Belfast.
If you get close enough to his crotch, scanning the delicately-placed code will take you through to the Betfair market where you can have a flutter.
Or you could just use do it the old-fashioned way. After all, there’s bound to be a wrinkle or two in there somewhere…