Saturday 4 February 2023 Dublin: 9°C
# Irish
This week's Sports Illustrated cover is basically an Adidas ad
It’s all about Notre Dame right now.

NOTRE DAME FOOTBALL’S SI cover is super minimalistic, with the iconic gold helmet barely reflecting “Touchdown Jesus.”

But as a result of that minimalism and lack of symbols, the Adidas logo on the unidentified player’s hand stands out more than anything else on the cover. Your eye is immediately drawn to it.

Good luck for Adidas:

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Published with permission from
Business Insider
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