SPORTS GIANT ADIDAS has defended the women’s version of the new Manchester United home shirt, which has received widespread criticism for its ‘sexist’ design.
The German sportswear manufacturer recently signed a 10-year deal, worth £750 million, to succeed Nike as United’s kit supplier.
But Saturday’s unveiling of the club’s 2015-16 designs was met with conjecture when the female alternative to the main strip was condemned by many on social media for its ‘discriminatory’ plunging neckline.
An Adidas spokesperson insisted in a statement that the garment was developed after consultation with supporters, and also cited a local newspaper poll which saw 75 per cent of readers back the design.
“Adidas provides an adult shirt which is a replica of what the players wear,” the statement read.
“Based on research from fans, we also offer a women’s shirt as part of our lifestyle range of products. This range has a slightly different design and fit to give fans a choice.”
While United and Adidas have yet to reveal designs for their away and third-choice strips for the coming season, Old Trafford’s East Stand seating has already been reconfigured to include the Adidas logo ahead of Saturday’s Premier League opener against Tottenham.
- Kris Voakes, Goal.com
