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Former Manchester City CEO Garry Cook among high-profile staff let go by UFC

The lay-offs come in the wake of the multi-billion-dollar sale of the organisation in July.

Garry Cook.
Garry Cook.
Image: PA Archive/PA Images

GARRY COOK, THE UFC’s chief global brand officer, is among a number of high-profile staff who have been let go by the organisation.

The former Manchester City CEO joined the UFC as Europe, the Middle East and Africa managing director in 2012 and leaves the company as it looks to shed up to 15% of its staff, which equates to about 50 employees, following the recent takeover by WME/IMG.

The UFC was sold for a reported $4.2bn (€3.82bn) to the giant entertainment agency in July and the lay-offs have occurred as a result of the deal.

Other high-profile executives to be shown the door include executive vice president and general manager of Asia Ken Berger, chief content officer Marshall Zelaznik, social media director Shanda Maloney and senior vice president of global content Jaime Pollack.

“This has been a magnificent experience with one of the greatest sports enterprises of the modern day,” Cook said in a statement.

“I am thankful and proud to have played a part in their brand story working with Lorenzo Fertitta, Dana White, Lawrence Epstein, and all the talented individuals at the UFC.

“With the new leadership from WME/IMG, the next era of continuing to redefine the global sports landscape is very exciting. I wish them well delivering on their vision for success.”

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