GRAVITY WON THE award for Best Director at the Oscars last year, in part because of a long continuous take at the beginning of the film that apparently lasts 17 minutes.
I only tell you this to put the John Giles-Eamon Dunphy Cadbury ad in context, because as this blooper reel shows you, it was far from one, long continuous take.
After watching that, you would have to think that whoever edited the final product should definitely receive an Oscar, or at the very least a lifetime supply of chocolate.