ONLINE DEPARTMENT STORE Littlewoods Ireland will sponsor the All-Ireland Senior Hurling Championship and the Camogie National League for the next three seasons.
Littlewoods was announced today as the GAA’s newest “top tier partner” in a deal which will run until 2019. No figures have been disclosed for the value of the partnership.
Since the GAA’s move to a multi-sponsorship model in 2008, the senior football and hurling championships have each been sponsored by three brands.
It is understood that Littlewoods’ hurling sponsorship will replace Liberty Insurance, who came on board in 2013 in a three-year deal worth a reported €2 million.
GAA President Aogán Ó Fearghail and Catherine Neary, President of the Camogie Association, welcomed the Littlewoods partnership which is the first time that the National Camogie League will have a title sponsor.
“This partnership will help us reach into new areas as we continually look at new ways of bringing our games to new audiences and supporters,” Ó Fearghail said.
“I laud the fact that the arrangement also covers the activities and games of the Camogie Association which strikes me as a particularly good fit covering the wide spectrum of the GAA family given the area of expertise of Littlewoods Ireland.
“I look forward to a long and mutually beneficially partnership.”
Littlewoods Ireland hosts over 70,000 products from more than 1,300 brands, with its website receiving an average of 2.5 million visits each month, the company said on Tuesday.
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