This site uses cookies to improve your experience and to provide services and advertising. By continuing to browse, you agree to the use of cookies described in our Cookies Policy. You may change your settings at any time but this may impact on the functionality of the site. To learn more see our Cookies Policy.
OK
Dublin: 10 °C Monday 25 March, 2019
Advertisement

Littlewoods Ireland sign up as GAA hurling championship and Camogie league sponsors

The three-year deal will run until 2019.

Littlewoods Ireland unveiled as a new top tier partner of GAA and the Camogie Association Former Cork camogie star Anna Geary, Hurler of the Year Austin Gleeson, and former Kilkenny hurler Jackie Tyrrell at Tuesday's launch.

ONLINE DEPARTMENT STORE Littlewoods Ireland will sponsor the All-Ireland Senior Hurling Championship and the Camogie National League for the next three seasons.

Littlewoods was announced today as the GAA’s newest “top tier partner” in a deal which will run until 2019. No figures have been disclosed for the value of the partnership.

Since the GAA’s move to a multi-sponsorship model in 2008, the senior football and hurling championships have each been sponsored by three brands.

It is understood that Littlewoods’ hurling sponsorship will replace Liberty Insurance, who came on board in 2013 in a three-year deal worth a reported €2 million.

sponsors

GAA President Aogán Ó Fearghail and Catherine Neary, President of the Camogie Association, welcomed the Littlewoods partnership which is the first time that the National Camogie League will have a title sponsor.

“This partnership will help us reach into new areas as we continually look at new ways of bringing our games to new audiences and supporters,” Ó Fearghail said.

“I laud the fact that the arrangement also covers the activities and games of the Camogie Association which strikes me as a particularly good fit covering the wide spectrum of the GAA family given the area of expertise of Littlewoods Ireland.

“I look forward to a long and mutually beneficially partnership.”

Littlewoods Ireland hosts over 70,000 products from more than 1,300 brands, with its website receiving an average of 2.5 million visits each month, the company said on Tuesday.

The42 is on Instagram! Tap the button below on your phone to follow us!

A petition for EA to make a GAA Playstation game is gaining momentum

  • Share on Facebook
  • Email this article
  •  

About the author:

Niall Kelly

Read next:

COMMENTS (15)