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Tyrone GAA secure new sponsors in Hunky Dory's

The Red Hands county had been on the lookout for a sponsor since Target Express ceased trading last August.

The Tyrone team huddle.
The Tyrone team huddle.
Image: INPHO/James Crombie

TYRONE GAA CHIEFS have revealed that Hunky Dorys crisps will be the new sponsors for the county’s GAA teams.

The exact figure involved in the sponsorship deal was not disclosed but it was described ‘as a six-figure deal’ and brings to an end Tyrone’s search for a sponsor after their previous partner Target Express, a haulage firm, ceased trading last August.

The deal will see Hunky Dorys crisps sponsor Tyrone league and championship competitions while the Hunky Dorys logo will feature on all county jerseys.

Tyrone county board chairman Ciaran McLoughlin also revealed that the deal will initially run for two years with the news confirmed after a county committee meeting last night in Carrickmore.

“This six-figure sponsorship deal is a significant partnership and I believe that it is the right one for the Tyrone GAA family. I am delighted that they have come on board until at least the end of the 2014 season and am confident that both Tyrone GAA and the Hunky Dorys brand will benefit from this relationship”.

The new Tyrone jersey will be launched at Healy Park in Omagh this Friday at 1pm. It marks the second county that Largo Foods, the company which owns Hunky Dory’s, have entered into a recent sponsorship deal after it was confirmed that Tayto Park will be official sponsor of Meath football teams for the next two years.

There are now just four counties who are still seeking a sponsor for next season including Leinster sides Kildare, following the withdrawal of Tegral, and Louth. It was announced last week that Cork’s high-profile O2 sponsorship deal will conclude at the end of this year while Ulster side Down are also in the market for a new sponsor after their 14-year partnership with the Canal Court Hotel in Newry concluded.

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Fintan O'Toole

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